Talk to kids. They have the magic!

Published on October 27, 2005 By Rajiv Badlani In Business

That’s how I got into the business of reusable cloth bags. My daughter Kaajal came home from school one day and banished them from our home.

Little girls know they have that magic. They can make wonders happen. They can banish things. And it works. This not-so-little girl-now helps me build and maintain this website and market reusable bags all over the world. She still has the passion and the conviction! To effectively rid your community of this ghastly substance, engage the kids in your community. If they decide that plastic is harmful, they will have a bigger influence on their parents than any amount of sloganeering and advertising can do. Would it be difficult to convince kids of this? No. Kids are more open-minded than grown ups are. Treat them with respect, give them the facts, and watch them achieve what governments and activists have not been able to achieve. Read the stories on this weblog. There are enough facts and anecdotes to build a lesson plan from. If this isn’t enough, write to me and I will either find you what’s missing or do whatever you need to deliver the message. Actually, encourage the kids in your class to read the blog themselves to extract what they consider relevant to their lives. Then, encourage them to start their own weblog where they tell stories of how their efforts are working out in your community. Tell your local media about the blog the kids are writing. I’m sure they will find it interesting. You’ll be amazed at what this can achieve.

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