Good corporate citizen image at such a low cost?

Published on October 27, 2005 By Rajiv Badlani In Business

Sponsorship from Landmark Narromine, a real estate company is helping the Narromine Shire Council rid their community of plastic bags. Narromine Shire Council is encouraging all residents to take advantage of the current 'Plastic Bag Swap Op' where calico bags are given free to residents when they bring in 20 plastic bags to the Narromine Council Chambers, Tomingley BP or the Trangie Library. "There have been more than 16,000 bags bought in since the swap program started, which is a great result," Miss Cartwright said. You know what that means in terms of sponsorship money? 16000 divided by 20 is 800 cotton bags. That would (or ought to) have cost them maybe $ 2 each. Look at the image payoff. The sponsor looks like a very responsible corporate citizen and deservedly earns goodwill and trust. Earning the gratitude of any entire city and all the attendant publicity that comes with it for under $ 2000? Ever heard of such a thing? Those 800 bags will be taken out for shopping trips maybe 300 times each. That’s 2,40,000 eyeballs for such a small cost. Much better bang for your corporate buck than sponsoring something gimmicky, wouldn’t you say? Write to us today and we’ll work out a cost-effective program for your company. See the attractive and economical bags at www.badlani.com/bags/

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