US businesses bought $ 16.9 billion worth of promo products

Published on October 26, 2005 By Rajiv Badlani In Business

2005 looks even better, suggests an ASIC survey. ASIC stands for the Advertising Specialty Institute. “Companies are looking for new, more effective ways to spend their marketing budgets, as many are discovering that advertising on satellite radio, TiVo television or the Internet is not as effective as it once was” says Greg Muzzillo, founder and Co-CEO of Proforma, said to be one of the top 10 promo product distributors. I’m convinced this is part of a worldwide trend that is leading away from broadcasting marketing messages through mass media to customized messages being narrowcasted to specific customers. The customization potential of promotional products makes them especially appealing as does their topicality and association with events. The Promotional Products Association published an article in December 2004 saying bags are a wonderful promo choice. Why? Because everybody uses them.

Since everyone has stuff to hold, there’s not one person who doesn’t have a bag of some sort. Promotionally speaking, there’s an inherent use value for the recipient, and this means, for the advertiser, there’s the frequent opportunity for seeing the company logo. They are an extension of the person, and different styles may fit one person but not another. I completely agree. In today’s world one-size-fits-all just doesn’t cut it. That’s why, at Norquest, we encourage our customers to customize what they are ordering. No fixed notions, no minimums, we don’t put any limits on our customers’ imaginations. It’s our job to make whatever they dream up and we enjoy it. Bags work. Everyone loves receiving an attractive bag. And we’ve got plenty. See the variety at www.badlani.com/bags/ You’ll be pleasantly surprised to see how economically they are priced. Good looking, economical, and something that everybody wants. Isn’t that how you’d like your next promotion to be?

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