Will people PAY YOU to carry YOUR advertisement?

Published on October 26, 2005 By Rajiv Badlani In Business

This isn’t some ad man’s wild pipe dream. Read this amazing true story at http://www.poconorecord.com/lifestyl/alh97889.htm

Columnist Martin Sloane contributed a story encouraging people to switch to reusable cloth bags, and here is what reader Louise Fail wrote in:

Dear Martin: At our local 99-cent store they sell a lovely, large reusable tote bag. Of course it carries some advertising, but I really do not mind! I bought four of them. One is for trips to the library. The other three reside in my car so I have them when I go to the grocery stores. I feel I am doing my share to preserve the environment and conserve the oil that is used to make plastic bags --- Louise Fail

People don’t much care to hear alarmist talk about environmental degradation, but the story is inexorably going home.

They don’t like being passive victims of this sweeping phenomenon either. Most want to do something positive.

You could cash in on this huge groundswell of feeling to get your message across in a manner that your stakeholders are actually willing to invest in.

The big boys haven’t caught on to this yet. This remains an opportunity for the nimble and the imaginative.

Dramatic isn’t it? Louise paid 99 cents to become a walking billboard for the brand whose name is on that bag. She doesn’t mind that it carries advertising. Ever heard of such a thing?

All you smart marketing folks out there might want to leverage this insight.

We can ship you smart, great looking cotton totes at less than a dollar a bag, with your ad message on them.

Sell them at cost or even a little below cost to make them look even more attractive. Make them available at as many outlets as you can. You’ll be amazed to see how many people support your environmentally friendly action.

Sounds good? See www.badlani.com/bags/and select from a line of attractive bags you can use to co-opt your customers into becoming walking billboards for your message. At no cost to you!

Comments

No one has commented on this article. Be the first!

Welcome Guest! Please take the time to register with us.
There are many great features available to you once you register, including:

Richer content, access to many features that are disabled for guests like commenting on the forums.
Access to a great community, with a massive database of many, many areas of interest.
Access to contests & subscription offers like exclusive emails.
It's simple, and FREE!