EcoLogical behaviour makes good business sense...

Published on October 22, 2005 By Rajiv Badlani In Business

Cherri Gann, associate editor at PPAI wrote an article in December 2004 where she concluded that bags are a wonderful promo choice. “One great thing about bags is that everybody uses them,” says Andrew Spellman, vice president of corporate markets for TRG Group in St. Louis, Missouri. “Since everyone has stuff to hold, there’s not one person who doesn’t have a bag of some sort. Promotionally speaking, there’s an inherent use value for the recipient, and this means, for the advertiser, there’s the frequent opportunity for seeing the company logo.”

Carol Goebelt, in LaPuente, California, adds they go beyond function: “Besides suiting the need for function, people buy bags for style. They are an extension of the person, and different styles may fit one person but not another. I completely agree. In today’s world one-size-fits-all just doesn’t cut it. That’s why, at Norquest, we encourage our customers to customize what they are ordering. No fixed notions, no minimums, we don’t put any limits on our customers’ imaginations. It’s our job to make whatever they dream up and we enjoy it. What goes into choosing a great bag? “Find out exactly who the audience is,” says Mary Jo Welch. “Men are not tote bag people and will use them only when necessary whereas women love them. If kids are involved, a drawstring backpack might do the best job of covering all the bases.” Ahh, that I disagree with. When we're told the audience is male, we design totes that appeal to males. But that, as they say, is another blog. Coming soon... Bags do work. Everyone loves receiving an attractive bag. And we’ve got plenty. See the variety at www.badlani.com/bags/ And then do remember to see the product pages and see how economically they are priced. Good looking, economical, and something that everybody wants. Isn’t that how you’d like your next promotion to be?

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